Key Information:

• Client: Ferrovial Digital Hub

• Tags: UX Design, UI Design, Interactive Prototypes, Usability Testing

• Tools: Figma, FigJam, ClickUp

• Team: Project Manager, Data Scientists, Front-end and Back-end Developers

Project Context:

Connected Work was an initiative by Ferrovial Digital Hub aimed at streamlining the management of construction projects. The platform was designed to centralize essential information, enabling project managers to:

• Access key performance indicators (KPIs), project statuses, and worker schedules.

• Track resources like trucks and manage documentation through Power BI.

• Communicate effectively via a GPT-powered intelligent chat for instant support.

The goal was to transform complex business requirements into a functional, scalable, and user-centric design.

My Role:

As a Senior UX/UI Designer, I led the conceptualization, design, and validation of the platform, collaborating closely with the Project Manager, Data Science experts, and development teams. My responsibilities included:

• Translating business requirements into clear design solutions.

• Creating wireframes and interactive prototypes tailored to specified needs.

• Designing a user-centered experience focused on accessibility and efficiency.

• Facilitating usability testing to ensure the solution met stakeholder and user expectations.

Design and Development Process:

1. Initial Analysis:

   • Reviewed detailed documentation to identify key functionalities like KPI tracking, resource localization, and document management.

   • Conducted stakeholder sessions to clarify priorities and establish clear project objectives.

2. Conceptualization and Structure:

   • Developed a sitemap to ensure intuitive navigation between sections like KPIs, project statuses, and GPT chat.

   • Mapped user flows for critical tasks such as project data queries and document validation.

   • Created low-fidelity wireframes as a foundation for validation with the business team.

3. Visual Design and Prototyping:

   • Designed a professional UI, prioritizing visual hierarchy for quick access to critical information.

   • Incorporated interactive components like dynamic maps and graphical data visualizations.

   • Built a high-fidelity prototype in Figma, allowing stakeholders to experience the platform's functionality.

4. Accessibility and Scalability:

   • Implemented WCAG 2.1 standards to ensure functionality for users of all abilities.

   • Designed a modular system for seamless integration of new features like additional indicators or sections.

5. Data Integration and Collaboration:

   • Worked closely with technical teams to ensure smooth integration of designs with existing APIs and databases.

   • Validated prototypes with real data visualizations to identify and resolve inconsistencies.

6. Testing and Validation:

   • Conducted usability tests with real users (project managers) to assess navigation and functionality.

   • Iterated designs based on feedback, improving data organization, visual response times, and graphical clarity.

   • Presented a refined prototype to stakeholders for final validation before implementation.

Project Impact:

The Connected Work platform became an essential tool for Ferrovial project managers, offering an intuitive and functional interface that:

• Reduced the time needed to access key KPIs and important documentation.

• Enhanced strategic decision-making through clear and visually appealing data presentation.

• Facilitated communication and collaboration with a GPT-integrated chat for immediate assistance.

Additionally, the platform's scalable design allows for the seamless addition of new functionalities in future iterations.